An employer branding strategy built on workplace culture, aligning employee experience with organisational reputation.
We help organisations attract, engage and retain people through an employee experience that reflects their values.
Designed for organisations ready to drive meaningful cultural change, strengthen social value and communicate with clarity and credibility.
The Programme
The programme begins with a Brand Identity Workshop, defining mission, values, positioning and messaging. These foundations inform a series of Belonging Workshops that strengthen workplace culture and identify opportunities for meaningful cultural initiatives.
As these initiatives develop, the communications plan evolves alongside them, ensuring that internal culture and external messaging remain aligned.
The programme concludes with a shared purpose social value initiative, supported by a strategic communications and PR campaign that brings the organisation’s story to life.
Brand identity foundations
A facilitated workshop defining mission, vision, values, positioning and core messaging, resulting in a tailored communications plan.
Belonging workshop series
A structured programme exploring psychological safety, shared purpose, recognition and participation, helping organisations strengthen workplace culture.
Evolving communications strategy
The communications plan is adapted as new cultural initiatives emerge, ensuring alignment between internal culture and external messaging.
Shared purpose initiative
The programme culminates in a social value or impact initiative that connects employees to a meaningful collective purpose.
Strategic PR campaign
The programme culminates in a social value or impact initiative that connects employees to a meaningful collective purpose.
What organisations gain
By the end of the programme, organisations have:
- A credible reputation built on real organisational change
- A clear brand identity and communications strategy
- A stronger culture of belonging across teams
- A meaningful shared purpose initiative
- Communications that authentically reflect lived experience
This programme is especially desirable to organisations engaging in ESG and Social value accreditation, recognition and bid writing.
FAQs
Why does the programme run for as long as 12 months?
The Lion & Mouse Brand & Belonging programme typically runs over a 12-month period to allow time for meaningful culture change and credible communications to develop together. This phased approach begins with Brand ID foundations, followed by belonging workshops and evolving communications support, ensuring initiatives are embedded, measurable and sustainable rather than short-term interventions.
Why combine communications and belonging in one programme?
Communications are most effective when they reflect lived experience. The Lion & Mouse Brand & Belonging package aligns culture development with communications strategy, ensuring new initiatives, behaviours and social value programmes are embedded into messaging as they evolve. This creates highly authentic storytelling, strong engagement and long-term brand credibility.
What outcomes can organisations expect from the Brand & Belonging programme?
Organisations typically gain clearer brand positioning, improved employee engagement, high levels of innovation and critical thinking in day-to-day tasks, a clear understanding of their workforce behaviours and assumptions, stronger leadership alignment and enhanced stakeholder engagement. By combining brand strategy, belonging workshops and a tailored communications plan, the programme helps organisations build cultures that support innovation, retention and sustainable reputation growth.
How is the Lion & Mouse Brand & Belonging package different from standalone services?
While Lion & Mouse services can be delivered independently, the Brand & Belonging package is the most effective way to enhance end-to-end reputation. Starting with Brand ID foundations to support consistently strong communications, the programme then develops belonging initiatives and shared purpose projects, supported throughout by ongoing strategic communications and PR throughout, ensuring culture and reputation grow together over time.